It’s no secret that social media marketing can feel like a heavy lift.

To engage users across so many platforms, brands need to post multiple times per day, every week. According to Sprout Social, you should be posting an average of 11 posts per day across all your social media platforms. That includes Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter.

It’s important to keep content flowing so you don’t fall behind on your marketing strategy. At the same time, you need to keep your followers engaged. So how do you generate more ideas for social media posts?

There’s plenty of inspiration out there. Still, idea generation can feel overwhelming when you’re spinning so many digital plates. That’s why we’re sharing some helpful tips you can use to generate more ideas for your social content.

Ready to learn more? Let’s jump right into it.  [continue reading…]

Instagram Story highlights are a fantastic way to showcase your top Stories on your Instagram profile page. Your Instagram Story highlights allow you to divide your archived Stories into labeled categories. At the same time, you can select which specific Stories you want your audience to see when they visit your profile.

What draws viewers to your Instagram Stories in the first place is their temporary nature. They disappear after 24 hours, creating a sense of scarcity and FOMO for followers who don’t want to miss what’s happening in the moment. However, you likely have important Stories you want to keep sharing after they’ve expired. [continue reading…]

Screen recording software is a must-have for many content creators, educators, and professionals online today. Whether you’re creating an online course, recording a software demo, or live streaming a video game, the ability to record your screen is a handy way to share your content with the world.

There is a wide range of screen recorders out there for various needs. Some are lightweight programs that offer basic functionality, while others are heftier, with more bells and whistles.

The best screen recorders really come down to a user’s individual needs, both in real-time and after the content is created. Luckily, there are many options to choose from, so let’s jump right into it. [continue reading…]

Whether you’re running your own business, or purely interested in the world around you, business newsletters are a great way to catch up on the business world.

Let’s face it, nobody has time to read the news 24/7, nor do you want to read a million different blogs during your workday. That’s why we love business newsletters! They offer a perfect way to stay informed about all things business, tech, and marketing.

So we curated some of our favorite newsletters that will keep you informed in the business world. Without further ado, here are our favorite 7 business newsletters for you to check out!

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We live in a highly digital world right now, and that world is exceptionally visual. Videos and photos reign supreme, especially in business.

Websites, apps, and social media are full of pictures of businesses’ offices, employees, customers, products, and even image quotes. You can use Snappa to create gorgeous branded images and graphics… but then what do you do with the images once you download them?

That’s where photo-sharing tools come into play. Cloud-based photo sharing and organization tools are crucial for both businesses and individuals. In this post, we’ll look at the best photo organizing software on the market in 2023, depending on your specific needs. [continue reading…]

Instagram hashtags can help you get your brand in front of more users on the platform.

While Instagram is best known for its visuals—and now its video content, such as Reels—hashtags help you make your posts more specific. With Instagram hashtags, you can tell the platform more about who should be seeing your content.

Wondering how hashtags on Instagram work and why you should be using them? Let’s jump right into it.

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The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.

If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.

It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are 10 tips that will help you step-up your real estate social media marketing in 2023.

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Working from home used to be considered a luxury, reserved largely for lucky workers in select positions or freelancers.

After COVID-19, however, that’s no longer the case. 76% of workers say they now have a preference for working from home, and two years into the pandemic, 59% of workers who say they can work from home are doing so.

Whether you’re a freelancer, business owner, or a conventional employee, working from home in many positions is becoming the standard instead of the exception.

Speaking from experience, working from home is an exceptional perk. I’ve been doing it since I started freelancing in 2014, and I wouldn’t change it for the world.

I have flexibility in my day for doctor’s appointments, lunch with my husband, or going to the gym.

There’s no commute time, and I can spend the day working in loungewear with my dogs around me. And as someone with a chronic illness, I’m typically able to keep working even when I don’t feel well; that wouldn’t be the case with an in-office job.

There are, however, hardships to working from home. For many, it’s been a sometimes bumpy transition, with challenges like poor internet access or home equipment, difficulty collaborating with a team, and even kids barging in on important Zoom calls.

So how can remote work be effective, productive, and enjoyable? In this post, we’re going to look at nine work-from-home tips that we all need in 2023, backed by science and tested by your friendly neighborhood freelancer! [continue reading…]

Instagram continues to revolutionize the social media realm with its photo and video sharing capabilities. The implementation of the Instagram story is one of the platform’s biggest hits and still remains very relevant with all of the new features being released.

With Instagram stories, you can update your followers on what you’re doing at any given moment. You can post Instagram stories in the form of a short video or a vertical photo, which disappears in 24 hours. You can keep track of who views your Instagram stories and you can even add your story as an IG story highlight to the front of your Instagram profile.

We’re starting to see more and more brands using Instagram stories and we’re here to show you the best Instagram story size, so that your videos and images appear properly on the app.

Here are some of the best practices, along with the perfect Instagram story dimensions to help you create professional and compelling Instagram stories.

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